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fsma63.com
  • Home
  • About Us
  • National Sales Reps
  • Marketing Consultant
  • Services
  • Credentials
  • Contact

Let’s Build Your Next Bestseller

Whether you’re a retailer seeking the right mix at the right margin—or a manufacturer ready to enter (or re-enter) the channel—FSMA can help you navigate, launch, and scale with confidence. Partner with us for the Quick Solution—and a durable return on investment. 

What We Do (and Why It Works)

National Sales Agency (Multi-Line)


  • Serve Top 100 chains in the Midwest and Rocky Mountain regions; partner with major online retailers.
  • Translate retailer requirements into factory-ready assortments, specs, and pricing strategies.
  • Identify product gaps and opportunities on the retail floor and source globally to meet them.


Categories We Represent


  • Stationary upholstery, motion, leather, recliners, accent chairs
  • Bedroom, dining, entertainment, and accents
    If you need it, FSMA can find it—with the quality, cost, and lead times your account requires.


Comprehensive Support


  • A dedicated office support team stays on top of orders, customer service, pricing changes, collateral, and communication—so deals move cleanly from presentation to delivery.
  • A North American network of top professional reps extends our reach to present and service products wherever a major account requires coverage.


Measurable Outcomes


  • Over 50 years navigating the home-furnishings channel.
  • More than 100 combined recognitions, including Top Sales Volume, Top Sales Growth, and President’s Awards.
  • Practical, repeatable wins: stronger placement, smoother launches, faster turns, and cleaner post-sale service.


Marketing Consulting (Go-to-Market & Messaging)


  • Build and refine channel-specific stories that set products apart in crowded categories.
  • Guide companies entering the home-furnishings channel—and advise select clients in health care, telemarketing, and lab testing on positioning and outreach.
  • Keynote and team training available for sales kickoffs, market prep, and retailer education.


Thought Leadership


  • Columns in Furniture Today and Furniture World; monthly Rootnotes newsletter.
  • Books for practitioners—practical playbooks informed by real floor, buyer, and vendor experience.

The FSMA Difference

Prepared, not performative. We show up with a clear plan, right samples, and sellable stories.

Education that sticks. We train to the realities of the floor—objections, attachments, and promo plans—not just feature lists.

Service that closes the loop. Clean paperwork, rapid follow-through, and proactive communication keep launches on track.

Depth that de-risks decisions. A multi-line view across categories helps retailers and factories avoid blind spots.

Speed to impact. Our clients call FSMA the “Easy Button”—because the ROI shows up quickly.


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