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fsma63.com
  • Home
  • About Us
  • Contact
  • Services
    • Overview
    • National Sales Reps
    • Marketing Consultant
    • Commercial Projects
    • Book Mike
  • Our Factories
    • Factory Partners
    • Cozzia
    • Allwood
    • Wengerd Wood
    • Sopoly
    • H2 Seating
    • Rustique
  • Blog

A Practical Voice From Inside the Furniture Business

If you’re looking for a speaker or consultant who understands how this industry actually works—from the showroom floor to the buying office—Mike Root brings a perspective shaped by more than 60 years and four generations in the furniture business.


Mike isn’t a motivational speaker who parachutes in with generic advice. He’s a sales rep, a strategist, and a storyteller who has lived the decisions retailers and manufacturers wrestle with every day. His sessions are candid, practical, and grounded in real-world examples drawn from From a Sales Rep’s Perspective and decades of hands-on experience.

Why People Listen

The message resonates because it’s not theory—it’s field-tested reality.

Mike’s book earned multiple Amazon “Best Seller” and “Hot New Release” placements, including:


  • #1 Best Seller – Industrial Marketing
  • #2 Best Seller – Sales & Selling Management
  • #3 Best Seller – Industrial Marketing (Book)
  • #3 Best Seller – Sales & Selling Techniques
  • #1 Hot New Release – Industrial Marketing
  • #1 Hot New Release – Sales & Selling Techniques
  • #1 Hot New Release – Sales & Selling Management

Buy Mikes's Book on Amazon

Book Mike Root

What to Expect When You Book Mike

Audiences typically walk away with:


  • Practical ways to differentiate product and protect margins
  • A clearer understanding of how retailers and buyers think
  • Better clarity around what good representation and execution look like
  • A renewed focus on relationships, discipline, and long-term thinking

Let’s Start With a Conversation

Every engagement begins with a quick conversation about your audience, your goals, and what you want people to walk away thinking differently about.


Mike Root
Furniture Sales of Mid-America
📧 mike@fsma63.com
📞 402-301-9715


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